Pinterest is comprised entirely of static images, making it a slam-dunk destination for businesses pitching products that lend themselves well to photos. But companies that sell services – such as financial, insurance or utility companies – can also find marketing success on Pinterest. They just have to think a little more creativity, but it's worth the effort.
"The first step is to take a step back. Make sure you're social marketing strategy is driving towards real and clear business objectives and once you settle that, determine how a network like Pinterest may play a role in driving objectives," Wilson says. "If you can't define that, then maybe it isn't the best thing to do."