One thing I hate when I'm browsing the web is being distracted. I hate those blinking, moving ads, auto-play videos, and all the other cruft that websites use to try to get you to click, click, click somewhere, rather than read the article that attracted you in the first place.
Fortunately, there are ways to avoid the most egregious annoyances on the web. Some of them can be easily muted using browser plug-ins, like the five that I use with Safari to make my browsing experience a lot better. (Note: some of these plug-ins also have equivalents for other browsers, such as Firefox and Chrome.)
One of the worst offenders on the web annoyance hitlist is Flash animations. They can take the form of videos on YouTube and other sites (though YouTube recently made the default video format HTML5), or those moving ads you often see on websites. There's nothing more distracting when you're trying to read an article than something that moves, and that's the whole point of these ads. They need to attract your attention.
The free ClickToPlugin extension blocks every item on a website that uses a plug-in, swapping them out placeholders.
When you see one of these placeholders, it shows you which plug-in is used. You can click it to load the item, or just ignore it. There's also a Flash-specific version of the extension, ClickToFlash, if you only want to block Flash animations, but the full ClickToPlugin is more useful because it blocks all multimedia animations.
Both plug-ins have a number of settings allowing you to whitelist sites where you want plug-ins to load, and ClickToPlugin lets you choose specific plug-ins that will always load. This can be useful if your work involves the use of certain plug-ins.
While Flash is a scourge, ads in general can be a major annoyance. The donation-ware AdBlock scours your websites, making them much more readable. It blocks graphical ads, text ads, and even ads in YouTube videos. But it also lets you whitelist sites whose ads you do want to see, to support them (as you'll probably want to do for macworld.com), or because the ads may be useful, which is often the case for smaller websites that don't use ad networks such as Google.
F. B. Purity
Facebook is one of the biggest culprits in terms of cruft. When you look at a Facebook page, only a fraction of what you see is content that interests you. The free F. B. Purity (which accepts donations) "alters your view of Facebook to show only relevant information to you." It nukes spam, ads, sponsored stories, animated GIFs, game and app stories, trending topics, and much more.
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