4 - Variety
Despite the gadget world's fascination with the latest and greatest (and really, who could blame it?), it's important to occasionally take a step back and look at the entire ecosystem of devices, rather than just the most powerful high-end gear.
Android offers a huge array of potential options for users on a budget or those that need non-standard features. Want a physical keyboard? There are plenty of Android choices out there for that. Don't want to pay $200 and up for the top of the line? Get the last generation's powerhouse for next to nothing.
5 - Perception
As I mentioned at the beginning of this article, there's invariably an enormous amount of hype surrounding every iPhone launch - Apple has a huge number of devoted, noisy fans, including a not-inconsiderable number of media types. In the early days of the iPhone, when it really was something qualitatively different from the rest of the market, this type of product launch helped create buzz and cement the iPhone in the public eye as the cool device to have.
The smartphone landscape is very different now, however. The iPhone just isn't the uniquely desirable device that it once was. It's still well-designed, slick-looking and expertly marketed, but it's now merely one entry among many in an increasingly competitive marketplace, and, in several ways, it has actually begun to lag behind the competition.
This means that the expectations for the iPhone 5 are sky-high. Should it fail to justify the hype in even minor ways, a lot of users might just decide to opt for an Android device instead.
Full disclosure - the author has been an Android user for three years. His current phone is a Nexus S 4G on Sprint, and he really wants an update to Jelly Bean.
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