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5 eCommerce companies announce 'Unitysale' to celebrate Malaysia's National Day

AvantiKumar | Aug. 21, 2015
Lazada, foodpanda, Zalora, Uber and HappyFresh unite to offer up to 94% in product discounts and more than 20,000 online deals in a 'first of its kind' sale.

Unitysale - Malaysia Merdeka 2015

Photo - (From left)  Leon Foong, General Manager of Uber Malaysia; Uffe Jordan, Managing Director foodpanda Malaysia; Hans-Peter Ressel, CEO of Lazada Malaysia; Luca Barberis, Managing Director of ZALORA Malaysia; and Opal Wu, Managing Director of HappyFresh Malaysia

To mark Malaysia's National Day (Merdeka 2015), Lazada, foodpanda, Zalora, Uber and HappyFresh have joined together under a 'UnitySale' banner to offer up to 94 percent in product discounts and more than 20,000 online deals to run from 26th August to 1st September, 2015.

The five eCommerce firms said the UnitySale is a contribution toward Malaysia's Independence Day celebrations (August 31st).

"The #Unitysale is our gift to Malaysians who are celebrating an important milestone - the independence of this country. We are proud to lead this initiative alongside notable eCommerce businesses in Malaysia. This first ever Unitysale will offer deals up to 94 percent discount on products and special promotions for purchases made using the Lazada mobile app. We are excited to join forces with our partners in the industry to offer Malaysians fantastic deals, as we all support the country's aspirations as part of the Digital Malaysia initiative," said Hans-Peter Ressel, chief executive officer, Lazada Malaysia.

Ressel said the Unitysale campaign was an initiative to leverage Malaysia's rising number of internet users, which currently stands at 20 million. According to GlobalWebIndex, Q4 2014, more than 66 percent of Malaysia's population shop online and has seen a rapid increase in the last two years with an increasing use of mobile devices.

"Our vision is to strengthen the eCommerce ecosystem and what better way than to come together with the biggest players in the industry and celebrate unity in conjunction with National Day," added Luca Barberis, managing director, Zalora Malaysia.

Barberis said that ecommerce was increasing rapidly as Malaysians hunt for lower prices, and also enjoyed the convenience, faster shipping and wider selection of products and services.

"We're excited to be part of this unique campaign - where leading companies are coming together to provide extra value to Malaysians in these trying times. With the cost of private transportation gradually going up, the uberX product aims to help riders save money by using our technology to maximise efficiency. As we extend our coverage across wider parts of Kuala Lumpur, Penang and Johor Bahru, we're excited to continue providing all Malaysians with a safe, efficient and reliable way of moving around our city," said Leon Foong, general manager of Uber Malaysia.

"We are proud to be part of the #UnitySale together with our other partners in the Malaysian eCommerce ecosystem. Malaysia is fertile soil for growth and are happy to support initiatives like these that will help Malaysians save money and enjoy the convenience of shopping online," added Uffe Jordan, managing director, foodpanda Malaysia.

The Unitysale campaign comprises website and consumer activation touch-points such as a mobile application and social media channels. The combination of products, services, food and beverage options, fresh produce and transport, will make the Unitysale a complete online and offline bridge for the discerning Malaysian consumer, said the partners.

HappyFresh Malaysia managing director, Opal Wu, said: "We are delighted to join some of this country's best known names in ecommerce and offer Malaysians another reason to celebrate during Merdeka. We are very proud to represent the last frontier of ecommerce - fresh food and groceries! With next-hour delivery options, professionally trained personal shoppers, free returns at the door and cash-on-delivery payment options, there's really no risk for consumers to try our service. By moving their grocery spending online, Malaysians can free up their precious time for the things they love most, and during the Unitysale, they can save money as well."

For more information, look for Unitysale across the Lazada, foodpanda, Zalora, Uber and HappyFresh websites in Malaysia.


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