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4 years in, augmented reality in smartphones has yet to catch on

Matt Hamblen | May 14, 2014
Four years have passed since augmented reality apps for smartphones started appearing in app stores for consumer use, but the trend has been slow to catch on.

"AR hasn't been that successful yet because it is still looking for that killer 'must have' application," said Rob Enderle, an analyst at Enderle Group. "It remains more of a science experiment now."

Gold said AR "isn't ready for prime time yet, certainly not with current smartphone tech" and only in beta for headsets and glasses. "It will likely be several years before AR is consumer grade and ready for mass deployment."

 

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