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4 tips for building a productive relationship with marketing

Stephanie Overby | May 30, 2013
One IT leader with a background in marketing offers advice for bridging the two worlds.

Don't be a know-it-all. "Marketing people are used to being the smartest people in the room," says Meyers. Let them be. If you have a good idea, make it seem like theirs. That is, don't present a five-page social media plan. Instead, stroll in with an idea you had in the shower and ask for input. "They need to be part of the ideation and creative process," Meyers says.


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