However, she says that getting those secure browsers onto devices will prove a challenge--one that organizations with enterprise app stores may face with more aplomb than those without.
Prediction 4: Identity-based Mobile Services Will Put Privacy in the Spotlight
Mobile devices are enabling new and potentially powerful business models that draw upon a user's preferences and activity history. But the nature of the devices makes it easier than ever before to connect one's actual identity with one's digital presence. This is not without its consequences. Mobile data collection will become ever more pervasive, Wang says, and there may well be a backlash.
"If we're not careful, the number of devices and sensors around us could soon bring about user activity monitoring 24x7--something akin to an Orwellian world," Wang says. "Privacy advocates have long voiced concerns about the lack of clear regulatory controls over consumer mobile data. The privacy regulatory landscape is not expected to change drastically in 2013, and the increased business pressure to collect mobile data, coupled with the lack of industry standards and regulatory controls, suggests that the risk of abuse is high. Few have grasped the full implications of mobile privacy and what is yet to come in the brave new world of mobile and smart environments."
She notes that it's unlikely regulators will move to tighten laws and regulations on user privacy in the mobile ecosystem in the short term, but consumers themselves will increase their awareness of mobile and big data privacy.
"2013 will see an increasing number of mobile services built on real-time user analytics, enabling innovative business models," she says. "The year will likely bring high-profile litigation cases on mobile privacy, and court decisions will set precedence and influence the privacy debate."
Thor Olavsrud covers IT Security, Big Data, Open Source, Microsoft Tools and Servers for CIO.com. Follow Thor on Twitter @ThorOlavsrud. Follow everything from CIO.com on Twitter @CIOonline, Facebook, Google + and LinkedIn. Email Thor at firstname.lastname@example.org
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