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31% of Malaysians shop online during Hari Raya: Groupon

AvantiKumar | Aug. 19, 2013
Groupon finds that SMEs as well as shoppers are now taking to social e-commerce as part of their online shopping habits.

Groupon Malaysia country GM - Rafiz Razali modified 

Photo - Rafiq Razali, Country General Manager, Groupon Malaysia.


According to a recent survey by group buying portal Groupon, 31 percent of Malaysian consumers opted for online platforms to do their Hari Raya shopping.

Groupon Malaysia country general manager Rafiq Razali said the results show that the country's online commerce sector is increasing. "According to a study conducted by Nielsen in 2011, Malaysia's online commerce sector had grown to a value of RM1.97 billion (US$654 million) in transactions, a growth of 9 percent compared to 2010, demonstrating the potential for significant growth in the years to come."

"Being a core component of social e-commerce in Malaysia, we sought to use this survey as a means of better understanding consumer spending habits to be able to constantly improve our own services and offers which in turn allows us to generate the very best deals possible," said Rafiq.

"As such we were pleased to discover that the industry continues to grow in popularity with shopping trends around even more traditional celebrations generating a considerable boost to the number of online transactions," he said.

In addition, more and more Malaysians and small businesses are appreciating the value of social e-commerce platforms such as Groupon to help enhance business.

"Social e-commerce continues to perform at a healthy pace in Malaysia and has in very real ways provided small and medium enterprises [SMEs], entrepreneurs and even national brands with a revitalisation of commercial activity," aid Rafiq.

"Through this survey as well as numerous other initiatives geared towards supporting our merchant partners we hope to provide enterprising Malaysians and businesses with unique opportunities to create amazing life experiences for their customers, for years to come," he said.

The Groupon Malaysia Hari Raya survey was conducted via online channels from amongst the company's subscriber base in Malaysia.

Groupon Raya Survey Infographics modified 

Image - Groupon Raya Survey Infographics


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