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15 big social media mistakes companies make and how to avoid them

Jennifer Lonoff Schiff | Oct. 24, 2013
Social media experts discuss the most common social networking business blunders and what companies can do to improve their social media IQ.

14. Overusing hashtags. "#Everyone #Hates #This #StopDoingItOMG," writes Sarah Bradley, the head of social media at Receptional, a Web marketing consulting company. "Instead of piggybacking a trend or keyword that might not bring you any additional interaction, think about why it is you want to use a hashtag," she says.

"Do you want to show up in as many streams as is humanly possible within the character limit? Or would you like to engage with a demographic on their level?" Bradley asks. "If there a global trend that is getting everyone talking that you can contribute to rather than barrage with meaningless and shameless promotion of your business, you'll find that your online reputation improves and people will trust what you have to say more."

15. Not including a measurable call-to-action in social media posts. "Include short links to a resource, Web page or blog post in your social media posts, something that can be measured," says Rebecca Otis, content/social media manager,


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