OrbitFront is already talking with some vendors about participating, Simpson said. The company expects to start out with midsize vendors of accessories rather than big device makers such as Apple and Samsung. Attracting a strong lineup of vendors is the biggest challenge Simpson sees for the company. However, working with OrbitFront can give vendors valuable product feedback and good exposure, he said.
"Users trust reviews a lot, unlike advertising," Simpson said. "It actually works quite well as marketing."
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