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Helping Malaysian partners in a challenging economy: Schneider Electric initiative

AvantiKumar | March 22, 2016
An exclusive Authorised Service Provider (ASP) programme will create a new revenue stream.

Schneider Electric MY - 2 - Done 

Photo - Schneider Electric has appointed Haibrotec Sdn. Bhd. (HAIBRO) and Sarawak Information Systems Sdn. Bhd. (SAINS), as its first Authorized Service Providers in Malaysia.


Schneider Electric has launched an exclusive Authorise Service Provider (ASP) programme in Malaysia to help partners grow in a challenging economy, said energy management specialist.

Speaking in Kuala Lumpur recently at the launch event, Chan Jian Wen, business director of Schneider Electric IT Business Malaysia, said two Malaysian companies have already signed up for the programme, "confident about the new revenue stream that will help with growth in a challenging economy".
Schneider Electric then proceeded to formally appoint two Malaysian companies - Haibrotec (HAIBRO) and Sarawak Information Systems (SAINS), as its first authorised service providers in the country.

Chan said the ASP programme, a personalised and unique service, allowed partners to   extend their outreach to their customers and provide them with better services.

He added the programme also supported a small pool of capable Malaysian companies through hands-on training to offer "superlative service in preventive maintenance, response to a breakdown and alarm detection diagnosis for all Schneider Electric solutions to their customer-base in Malaysia".

"In addition, customers can benefit from a faster response time as the ASP Programme offers a Tier 2 support, which provides deeper insights on technical support as compared to Tier 1 Support, which offers only a strategic overview support," said Chan.

"With Schneider Electric's ASP Programme, appointed partners can provide a better management of customer's Life Cycle costings as they are well-equipped to advise customers the life span of the equipment and parts to ensure better future planning, he said.

Growth in Malaysia

"Schneider Electric's market in Malaysia has grown significantly over the years and our services business has been growing twenty percent annually since 2013," sad Chan. "At this juncture, we need the help of partners to scale the reach and not only continue to grow our after-sales services business but also, to empower our partners with new revenue opportunities."

"HAIBRO and SAINS are a great fit based on their business vision and technical capabilities and we are very pleased they have joined the Programme," he added. "HAIBRO has a strong track record and a wide customer-base in managing a vast array of UPS and ICT cooling solutions; and they excel at data centre design, implementation and management; while SAINS is an internationally recognized software solutions and IT services provider that will significantly extend our reach in East Malaysia."

Chan said the engineers from both companies will be trained and certified annually. "This will ensure that they possess critical knowledge in providing the after-sales support such as preventive maintenance, responding to any breakdowns and carrying out diagnoses for problems that triggered an alert. Such a certification gives customers a peace of mind in knowing that their critical solutions are looked after by experts who keep up with new developments year after year."

"We have been working with Schneider Electric for more than 6 years and now, we are honoured to be selected as one of the first official Authorized Service Providers (ASP) by an international brand with a strong presence in Malaysia. Together, we are confident that this business segment will help us grow revenues by at least 50% over the next three years," said Roslan Brahim, managing director of HAIBRO.

Through this Programme, Schneider Electric expects to certify more than 60 engineers in the two appointed companies by the end of the year and plans to expand to Northern and Southern Malaysia in the near future.

"SAINS was given the task of spearheading the development and implementation of IT within the Sarawak State Government to better integrate and utilize its resources. Our vision is to leverage IT as a core component in enabling Sarawak socio-economic development. This Programme and certification from Schneider Electric will definitely benefit the professional skills of our engineers and help us deliver on our mission and accelerate our own growth in the process," said Dato Teo Tien Hiong, chief executive Officer of SAINS.

Schneider Electric's Chan said that in Malaysia, Schneider Electric's Data Centre solutions include storage systems, modular UPS' and cooling systems, pre-fabricated micro data centres and server room infrastructure including rows and rack (Automation). "Data Centre Solutions is a significant business for Schneider Electric and the organisation remains committed to empower data centre managers with access to all the data and tools they need to operate their data centres more reliably, efficiently, productive, safe and green"


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