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Zen Q&A with AMD's CTO: 'We’re bringing competition back to high-performance x86'

Gordon Mah Ung, Mark Hachman | Aug. 19, 2016
AMD is pretty much betting the company on the new Zen core. We wanted to know more.

I can tell you that there is tremendous excitement and pull from the market for the Zen core. Great interaction for these products, with our customers. Markets want competition; it’s that simple.

Lisa Su used the phrase “the best is yet to come” to describe the future of AMD. What’s the sentiment within your organization, the engineers who are making these products? Do they believe that they can offer true competition to Intel’s products, and not just a cheaper alternative as they did during AMD’s darker years?

The engineers at AMD are incredibly excited and they’re incredibly proud. Again, they’ve been at this for years. They’ve seen that there’s been doubters out there as to our ability to deliver, and to come back in this industry. They’ve kept their heads down; they’ve been focused, they’ve delivered. It’s a proud moment when they see their handiwork come to fruition, delivering on the design objectives they set years ago. And they know AMD is one of only a couple companies in the industry that can deliver this kind of high-performance CPU to the market.

 

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