"Apparently it is the 'smell of books', liking to collect them, and wanting 'full bookshelves' that is driving the appetite for printed books," she said.
"It would seem that millennials are as attached to print books as their elders and read at about the same rate. And they are willing to pay for them!" Harding said. Millennials are also willing to pay for Pay TV, music, computer games, live sports, streaming videos, books and even print newspapers.
Harding said the 'generation that won't pay' is spending on TMT and are being led by North American millennials.
"They will spend an average of US$750 per person in 2015 for content, both digital and traditional." TMT risk services partner, Dennis Moth, said last year's shifts from a decade-long trend of consumerisation of Information Technology (IT), with for example a modest consumer uptake of wearable technology like smart glasses, had set the trend for 2015. "Although the noise is loudest around consumer use, we believe that in 2015 it is the enterprise that will drive adoption, drive spend and importantly reap value," he said. "We expect the pendulum of technology adoption to swing back to the enterprise with company led adoption of wearables, 3D printing, drones and the Internet of Things [IoT] meeting more needs and generating higher sales for business than consumers." Deloitte predicts that in 2015, more than 60 per cent of the one billion global wireless IoT devices will be bought, paid for and used by enterprises, with the IoT-specific hardware predicted to be worth $US10 billion, and enterprise services enabled by the devices, about $US70 billion.
Moth said although the focus may well be on consumer take-up -- think Bluetooth enabled roller-doors, white goods - the real value will be in the savings made by industry and business, with smart factories, smart homes, eHealth and telematics. "In Australia for instance the takeup of drones will have multiple industrial, organisational and civil government applications," he said.
"In 2015, we'll see further and multiple uses [of drones] with Surf Life Saving Australia already using unmanned aerial drones to patrol some of Queensland beaches and the University of Wollongong awarding two of its PhD students an innovation award for their work on a lifesaving drone." Globally Deloitte predicts sales of non-military drones (also known as unmanned aerial vehicles( or UAVs), to be about 300,000 units, driving the installed base to over a million. Although consumers or prosumers will buy the majority, most of the real value will come from enterprise use. The report predicits nearly 220,000 3D printers to be sold worldwide, with a dollar value of $US1.6 billion.
But it is unlikely that there will be a factory in every home.
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