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Ovum: The Sustainable Data Centre Market to see Accelerated Growth in 2013

F.Y. Teng | Nov. 19, 2012
Organisations will increasingly turn to virtualization, software-defined networks and cloud-in-a-box solutions to gain cost savings, say the firm's analysts.

Roy Illsley, Ovum Principal AnalystRoy Illsley, Ovum Principal Analyst

According to technology analyst firm Ovum's latest report detailing key trends in data centre technology development and deployment, 2013 Trends to Watch: Data Center Technology, the "sustainable data centre market will see accelerated growth in 2013 as it becomes more focused on cost-savings, and provides more efficient internal IT delivery methods such as virtualization, software-defined networks (SDNs) and the use of converged infrastructure solutions (so-called cloud-in-a-box)."

The author of the report, Ovum Principal Analyst Roy Illsley, said in a statement to the press on Monday (November 19) that he expects "the role of the chief sustainability office to become more commonplace in organisations" as data centre infrastructure management (DCIM)-"[which is now commonly] referred to as IT financial management...[and is] closely linked to the cost and availability of energy"-is getting more executive level attention at enterprises driving toward healthier bottom lines.

In addition, Development and Operations (Devops) should see greater adoption, according to Illsley and his colleagues at Ovum, who also identified some other trends they expect to figure prominently in the data centre market next year: the virtualisation of all layers in the data centre; a continued drive in the market toward the adoption of "greater automation technologies and the associated orchestration layer"; and, the realisation of the bring-your-own-technology, or BYOT, vision.


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