The U.S. server makers are also moving away from the old days of building servers with commodity hardware. The companies are introducing creative server designs and adding value by integrating more storage and networking elements. Customers who need support will also rely on servers from Dell or HPE, Hewitt said.
HPE, Dell, IBM, Lenovo are also closely tying software and cloud services to their servers, Moorhead added. This includes Red Hat with OpenStack, Microsoft's Azure HybridCloud and Nutanix, which is bundled in Lenovo servers. Also bundled with some servers is software from VMWare; Dell is in the process of buying EMC, which owns VMware.
China is becoming a battleground for server chip makers. Intel's x86 server chip rules the China market, but Qualcomm and IBM are trying to push their chips, based on ARM and Power architectures respectively, into more servers.
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