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Epson launches new innovation centre to boost SEA’s printing industry

Nurdianah Md Nur | Jan. 30, 2015
The centre aims to educate partners and customers on how Epson’s solutions will help them improve their efficiency, versatility and capability.

Epson Digital Lab at Centre of Print Innovation
Digital Lab at Epson's Centre of Print Innovation in Singapore

Epson has launched a Centre of Print Innovation in Singapore with the aim of educating its partners in the Southeast Asia region on how to better leverage their solutions for business benefits.

"The centre will enable our customers to better understand how our solutions can help improve their efficiency, versatility and capability," said Endo Koichi, managing director of Epson Southeast Asia, at a media briefing today (30 January 2015).

The centre comprises three areas: Commercial Printing, Label Solutions and the Digital Lab. Each area showcases products built around Epson's compact, energy saving and high precision technologies, according to Epson. The centre also houses a media and printer evaluation lab, which allows partners to evaluate the material of the labels to be printed to allow them to make informed purchasing decision, and pick the printer that will best serve their business needs.

Commercial Printing
The commercial printing area at the centre houses the SureColor series, which serves the need for prints on large format signs and textile printing. The series include the SureColor S Series Signage Printers — which are able to print indoor and outdoor signage at high speed and high print quality — and SureColor F-Series printers, which is a dye-sublimation printer.  

A dye-sublimation printer employs a printing process that uses heat to transfer dye onto materials such as plastic, paper of fabric. Firms in the textile or fashion industry can thus use the SureColor F-Series printers to print unique designs, as well as save cost since printing is done in-house.

Label solutions
With its SurePress printers, Epson is able to offer digital labeling for options ranging from large run, mass produced labels to short run, customisable labels. Since SurePress printers capitalise the company's MicroPiezo ink jet technology, printed labels are said to feature smooth gradations and high colour quality.

Digital Lab
The Digital Lab allows partners and customers to better understand how Epson's solutions will be able to meet their current and future needs. Besides showcasing the end-to-end photo print process, the lab also shows how Epson's solutions can be controlled through a centralised control hub, enabling customers to improve their versatility and productivity.

According to Shaun See, general manager of commercial and industrial division of Epson Southeast Asia, the company aims to "address the challenges of today's fragmented print market and the demand for customisation." "Our solutions are thus designed to help our partners and customers reduce operating costs by cutting down on processes, and generate new revenue streams," he added.  

 

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