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Cheaper ink catridges help OEMs increase share in printer consumable market

Nurdianah Md Nur | Dec. 20, 2013
To further increase their market share, OEMs are launching Managed Print Services for small and medium enterprises to offer them low cost printing services.

The printer consumable market in Asia Pacific excluding Japan (APeJ) grew by 0.1 percent year-on-year to reach US$1,701 million in the third quarter of 2013 (Q3 2013), according to IDC.

OEMs (original equipment manufacturer) have increased their share in the overall cartridge market due to the increasing availability of inkjet printers using economical ink catridges, said Pankaj Chawla, research manager for IPDS Research at IDC Asia/Pacific. He explained that since the price difference between original ink cartridge and third party solution for these printers is low, customers were more likely to purchase original ink catridges. For instance, low-priced original ink catridges are now contributing to approximately half the total shipment of Epson ink catridges in ASEAN markets.

To continue increasing their market share, some OEMs are launching Managed Print Services for small and medium enterprises to offer them low cost printing services.

IDC also found that third party vendors contributed to approximately 21 percent of the total value of the consumable market. Instead of competing with OEMs in the ink cartridge market, third party vendors are targetting the laser toner market to increase their share in the overall consumable market. Most vendors are thus introducing new products such as compatible toners and refillable toners with DIY kits.

 

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