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Canon Malaysia expects 20% sales jump with new SME printers

AvantiKumar | June 12, 2013
SMEs are now some of the fastest growing companies in Malaysia: Canon

Canon Malaysia tackes SMEs modified 

Photo - (From left) Ooi Chik Hoe, Director of Canon Marketing Malaysia's Business Imaging Solution Division (BIS); and Simon Wong, Director of the Consumer System Products Division (CSP).


Digital imaging and printing solutions firm Canon Marketing Malaysia (Canon) expects a sales increase of 20 percent in the next eight months with the release of a new range of printers that target the Malaysian small and medium enterprises segment.

"Together with the growing size of our new target market, we are confident that the response [to the new range of printers] will be good. If I were to make an initial forecast, I would expect our sales to increase by about 20 percent in the next eight months, further strengthening our position in the consumer printing sector," said Canon's director of the consumer products division (CSP) Simon Wong.

"This latest range will include three laser and four inkjet printers, all of which operate on Canon's latest design, innovation and technology, to complement the total number of 16 printers that are ideal for small and medium enterprises [SMEs]," said Wong. "Most of these new printers come with wi-fi capability, as wireless printing is becoming more of a necessity among our customers."

"SMEs are some of the fastest growing types of companies in Malaysia; and like any other forms of establishment, SMEs will have printing priorities and needs that are specific to their business type," he said. "As such, we are happy to note that we have responded in a timely manner to these needs and are now offering SMEs a range of printer choices that will help them become more efficient and productive."

Wong added that Canon's office business equipment recently received the Putra Brand Award, which is endorsed by MATRADE (Malaysia External Trade Development Corporation).

Customisable mobile and cloud-based solutions

"Our mid-segment multifunction devices (MFD) such as the imageRUNNER 4000 series and 5200 have been proven successful especially for our customers within the SME industry," said Canon's director business imaging solution division (BIS), Ooi Chik Hoe.

"Like most of the new SME printers being introduced to this segment, wireless technology is incorporated in the imageRUNNER ADVANCE models, which offer customisable mobile and cloud-based solutions that will help SME employees to securely print and scan from a variety of devices and locations," said Ooi. "This helps to ensure maximum speed, efficiency and productivity in or out of the office."

Secured mobile printing and scanning from users' smartphones and tablets was offered through mobile apps such as the Direct Print and Scan for Mobile or Canon Mobile Printing, he said.

"In addition to this, uniFLOW for SMB is a simple yet scalable software solution, especially designed for SMEs to maximise the value of their MFDs," said Ooi. "Powerful capabilities allow SMEs to track, manage and analyse print and copy costs, improve staff efficiency and protect vital information, so SMEs can focus on growing its business."

"Canon's customer service also offers onsite service to all business owners minimising any downtime their business may experience," he said. "For laser and inkjet printers, customers can expect to receive up to a three-year warranty on their products, while the warranty for copiers can be up to five years, depending on the Total Guarantee Maintenance Agreement. Canon has 10 service centres nationwide which are manned by a team of highly-trained and skilled technicians to cater to the SME's every need, reflecting the company's focused approach in sustaining a long and lasting business relationship with its customers."


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