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APEJ printer market hit US$1,729.65 million

Anuradha Shukla | March 16, 2015
Increased 4.0% year-on-year, according to IDC

Printer consumable market in the Asia/Pacific excluding Japan (APEJ) region reached US$1,729.65 million in Q4 2014.

A newly released report from IDC shows that this market declined 0.5% sequentially but increased 4.0% year-on-year to reach this figure.

Third party brands contribute about US$392 million out of the total consumable market.

There is a decline in shipment of ink cartridges in the Asia/Pacific market and this has led to a decline in the revenue of ink cartridges.

Laser toner market has recorded growth in revenue and overall market continues to record growth in the laser space due to third party vendors.  

"Looking at the inkjet space, OEM vendors have launched inkjet hardcopy peripherals (HCPs) which offer more page yield at low cost of print per page (CPP). This strategy has helped OEM vendors as low priced original ink made third party ink products a less attractive option," said Pankaj Chawla, research manager for IPDS Research at IDC Asia/Pacific. "As a result, the overall shipment and share of third party products has declined. However, this strategy has also affected ink revenue of OEM vendors as high yield ink cartridges are economic as compare to standard cartridges."

Shipment of HCPs

OEMs have increased their focus on Asia/Pacific market and recorded growth in shipment of hardcopy peripherals.

Although this has led to the growth of installed base of HCPs it did not help original equipment manufacturers (OEMs) as price sensitive SMBs and SOHOs want economic third party products instead of high priced original toners.

Laser toner market will experience intense competition between OEM and third party products in the coming days.

OEMs are presently losing share as a part of total unit shipment but their share in revenue is still more than 60%.

Third party vendors are launching high end products to grow their revenue and are also changing packaging of their products to target developed market and commercial enterprises. 



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