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Alcatel Lucent wants to ‘Change the Conversation’

Zafar Anjum | June 6, 2011
The tech company showcased three new technologies that it thinks would enable enterprises to “change the conversation”.

Today, enterprises are beset with the challenge of dealing with constant chatter: conversations that are multi-party, multi-device and multi-media. Technology company Alcatel-Lucent wants to 'Change the Conversation' between enterprises and customers in today's 'conversation economy'.

To foster ideas and exchange views in this connection, the tech company organised a two-day event in Singapore called Dynamic Tour Singapore 2011 (1 and 2 June). According to company sources, about 650 delegates from 30 cities participated in the event.

"The world is today changing faster with the proliferation of smart devices and consumerisation of technologies," said Michael McBrien, senior vice president, Alcatel-Lucent, Asia Pacific, at the conference. "The challenges for enterprises to catch up and continue to connect and engage customers and employees are getting more complex."

Collaboration in the enterprise

"Alcatel-Lucent is investing and innovating with one goal-enabling communications," said McBrien.

In the social media-led new dynamic, the tech company showcased three new technologies that would enable enterprises to "change the conversation":

  • A breakthrough data centre switching solution
  • OpenTouch suite for enterprise communications
  • An innovative smart deskphone

According to Alcatel-Lucent, its data centre switching solution delivers two architecture breakthroughs: the data centre "mesh" and the "pod." Virtualisation in the data centre requires enterprises to optimise server-to-server traffic while striving to reduce costs. Alcatel-Lucent's "pod" architecture addresses this need with the new OmniSwitch 6900 by delivering a highly dense solution that allows enterprises to directly connect top-of-rack switches without relying on a core switch to carry server-to-server traffic.

The Alcatel-Lucent OpenTouch suite leverages the company's Genesys SIP Server and OmniPCX Enterprise solutions to deliver a converged and open architecture that supports multi-party, multi-device, and multi-media conversations for enterprises. For example, the company says, Alcatel-Lucent OpenTouch allows enterprises to intelligently manage conversations by allowing users to seamlessly "hop" from one device to another and one media to another, while being able to add new people to the conversation in real-time with context.

The third new product announced at the event was Alcatel-Lucent's "smart deskphone" that works on a range of communications platforms. "The Alcatel-Lucent OmniTouch 8082 My IC phone will be available on the Alcatel-Lucent OpenTouch suite of communications platforms, which are being launched today, as well as the leading Alcatel-Lucent OmniPCX Enterprise platform as part of two packaged offerings for the hotel industry in the second quarter," said a company spokesperson. "It is scheduled to be available for the Alcatel-Lucent OmniPCX Office platform in the third quarter."

 

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