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Yahoo, HP Enterprise, Dell, Mozilla: The one reason they're all in trouble

Bill Snyder | Dec. 17, 2015
Chances are strong that no one and no strategy can save these companies, so mired in the past

The decline of the PC is an oft-told tale, so what's left for Dell/EMC aside from a mountain of brand-new debt? Not much.

Dell was never a technological innovator. It built, and still builds, commodity products. Its genius was in pioneering build-to-order and just-in-time manufacturing techniques and facilities. That got the company through three decades of change. But it won't get Dell through a fourth.

Can Dell successfully pivot to something else? Maybe, but it first has to actually try.

Firefox: The enfant terrible is now a doddering relic

Back in the days when Internet Explorer was king of the Web, savvy surfers -- not to mention the legions of users who hated Microsoft -- couldn't wait to find a better browser. Mozilla, a foundation dedicated to open source, stepped up and touched off a browser war that lasted for years.

Sure, there's still some skirmishing, but the real fighting is long over -- because users simply don't think much about their browser anymore. (And most have chosen Google's Chrome where they had a choice.) People don't think about their browser much because using it is almost like turning on a light switch: They don't care about the switch (the browser) but the light (the Web).

Even the Web is increasingly less important to users, because more and more online activity is conducted via apps and non-browser services like Google Now, Siri, and Cortana. That means the browser is less important.

Add to that bad overall trend the fact that Mozilla refused of years to deliver Firefox on iOS devices, where much of that online activity now occurs. With Safari the default on iOS and Chrome on Android, Mozilla's decision to withhold Firefox out of notions of open source purity almost guaranteed Firefox's long-term irrelevance. (Estimates of market share vary widely, but almost no one believes Firefox controls much more than about 10 percent of the browser market, no matter how many downloads Mozilla brags about.)

But Mozilla's problem is more fundamental than Firefox's plummeting market share. The foundation doesn't know where to go next -- that is, what to pivot to.

Mozilla ended its entry into the smartphone race last week, saying it will stop offering Firefox OS phones through third parties. I wasn't surprised. Competing with Android and iOS, which control almost all of that market, is a Sisyphean task that would take many times the resources of a Mozilla.Ask Microsoft how tough it is.

Meanwhile, Mozilla has decided to let go of Thunderbird, the long-in-the-tooth email client with roots going all the way back to Eudora.

I'll ask the same questions I asked about Dell: What's left? And where can it try to pivot?

Yahoo, HP Enterprise, Dell, and Mozilla may not be able to answer these questions. And their answers, if they have them, may not translate to success. But without answers, they're sure to fail.

Source: Infoworld 


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