So in partnership with their local team, they did just that. The team helped them access the incredible resources that you've heard Phil and others talk about, the modern marketing materials, tutorials, workshops, online content. And they created a new digital footprint, a digital go-to-market for their customers. And then in working with their local team they went one step further and they created an online TCO assessment tool, which allowed them to reach new audiences and talk to the business decision-makers outside of IT, and you just heard from Phil how important that is. It's a great example of the magic, the magic that can happen when you tap into our global resources and partner with the local team.
I've told you three stories today. I took you back in time 20 years and talk about Anabelle Bits; I talked about the serial reinvention that Brad and the team at CloudFirst have gone through and the transformative world of digital marketing's InfoMedics. Each of these partners is on the path to navigate their own bend in the road, and they're working with us globally and locally to do just that. And while the stories are all different, they also have some commonalities.
The first for me is they all put the customer at the center, looking to add value to the modern customer, and helping every business and every person on this planet achieve more is at the center for us and needs to be at the center for you, too.
The second is the need for leadership. You've heard a lot about disruption in this conference. It takes great leadership and courage to disrupt yourself, because what got you here may not take you to where you want to go. And that is an important part in your role in leading that change.
And third, and certainly not least, is they all came down to a great partnership. And you heard Satya say it on day one and you've heard it from Phil over this conference: Partners are what make us at Microsoft unique. And we are going to continue to have a significant investment in the people and the programs that support you in doing what you're doing, both globally and in the field, because at Microsoft we think we can do more than just navigate the bends in the road with you. We think that together we can own tomorrow.
Sign up for CIO Asia eNewsletters.