"People recognise that they now have the opportunity with Equinix to bring their central systems into the region," Schlosser says. "We see many enterprises that still have their systems outside the region.
"With a facility like Equinix, they suddenly have an opportunity in the country to run their systems. That has been very successful, and that is the opportunity that the enterprise market now has."
Equinix's first key focus, he adds, is to drive network density to ensure that global carriers connect to the UAE and are able to make sure there is an easy access for content into the region.
"We then use regional carriers to get a low-cost and efficient distribution into the region," he says. "Then technologies like cloud are suddenly given an environment where they can benefit and grow."
Through a mixture of natural progression and pure circumstance, the motions are now firmly in place for the Middle East cloud industry to flourish. It will be down to the regional telcos and service providers to grasp the opportunity.
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