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VMware faces uphill climb against Amazon, others in public cloud market

Brandon Butler | Sept. 6, 2013
Some wonder if VMware's vCloud Hybrid Service packs the punch to take on Amazon Web Services.

A ramp up period means that the company is still working out some kinks in the product. Jack Clark at The Guardian, for example, points out that there is no storage component to vCHS analogous to Amazon's Simple Storage Service (S3) or Elastic Block Storage (EBS).

Then there is the issue of how other hypervisors will be supported in the cloud platform. VMware has taken strides to embrace the heterogeneous hypervisor environments that seem to be more commonplace nowadays. "As attractive as VMware's hybrid service might be to its existing customers, it's not going to be a cakewalk. First, there's the problem of all the other hypervisors," wrote Brian Pontiff at ReadWriteWeb.

The issue of hypervisor support highlights the somewhat tricky situation VMware could find itself in, Enterprise Management Associates analyst Torsten Volk says. On the one hand, VMware supports multi-hypervisor and multi-cloud environments through its network virtualization platform named NSX and its cloud management tools; while at the same time it is encouraging customers to use its new vCHS public cloud offering. It's a balancing act between the two.


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