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Verizon recreates the public cloud for the enterprise IT

Thor Olavsrud | Oct. 4, 2013
For the past two years, Verizon has been quietly re-architecting its public cloud from the ground up to build a new enterprise-focused offering that allows organizations to dial in precisely the level of compute, network and storage they need for individual uses.

Verizon Terremark CTO John Considine took the stage at Interop 2013 here in New York City Thursday to unveil the new offering, which he says has been built from scratch to support scalability and ease of use at its core.

"I'm here to talk about a new cloud with new rules," Considine told Interop attendees. "Just a few years ago, we were having a serious debate about whether cloud was a fad or something real."

The intervening years have proved that cloud is here to stay, he said. But, he noted, public clouds have not lived up to their promise. Their performance is inconsistent, they suffer from multilayered dependencies that cause a lack of control, and there are security, compliance and data protection concerns.

"[Performance] is inconsistent, it's not guaranteed and it's preventing a lot of work from being done in the cloud," he said. "How would you design a better cloud? This is a question we spent a lot of time on over the past two years."

Verizon Decides to Rebuild Public Cloud from Scratch
"At Verizon, we've been operating one of the world's largest public clouds for nearly six years," says Chris Drumgoole, senior vice president of Global Operations at Verizon. But recognizing the issues outlined by Considine and convinced that the future of the world's compute lies in the cloud, Verizon decided it needed to start from scratch rather than seeking to improve on what already exists.

"Verizon created the enterprise cloud, now we're recreating it," says John Stratton, president of Verizon Enterprise Solutions. "This is the revolution in cloud services that enterprises have been calling for. We took feedback from our enterprise clients across the globe and built a new cloud platform from the bottom up to deliver the attributes they require."

Users, Considine says, want superior performance and control. They want rapid provisioning. And they want a cloud that tackles multi-tenancy issues directly, creating an environment that behaves as if they are the only ones on it.

"We're introducing a new cloud with new rules," he says.

Until Now, Public Clouds Have Been 'One-Size-Fits-All'
The problem with public clouds as they currently exist, Drumgoole explains, is that they tend to be "one-size-fits-all." The thrust of the new Verizon Cloud is that organizations will be able to decide exactly the performance of the processors, storage, network performance, IOPS and so forth required by each application they push to the cloud, and pay only for that. This, Drumgoole says, gives organizations far greater flexibility while only paying for what they need.

"We use the term reserved performance to show how we've changed the cloud," Considine said. You can set CPU performance, network bandwidth and storage on each VM you reserve, he adds, and it will give you guaranteed consistent performance.

 

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