And that's essential, Shimp says, because organizations aren't going to achieve competitive differentiation by subscribing to the same cloud services as all their competitors.
"What differentiates you is how you exploit all the capabilities of the platform," he says. "The survey shows there is a great opportunity to educate customers on how they can enrich their cloud with platform-as-a-service."
Knowing your PaaS
Most organizations still aren't fully aware of how PaaS can increase their operational agility, according to the survey results. Oracle found that only 32 percent of respondents say they fully understand what PaaS is (37 percent in the U.S.), while 29 percent admit they don't understand it at all. Of those that do believe they understand PaaS, only 31 percent cite reduced timeframes for application development as a main benefit. Instead, they cite less strategic benefits, like savings on the cost of internal IT infrastructure (47 percent).
"PaaS offerings ... have the ability to deliver unprecedented levels of business agility," Shimp says. "The key now is to demonstrate to businesses just how easy it is to integrate this critical cloud platform into their IT architectures. Yes, the cost savings delivered by PaaS are important, but of greater importance is its ability to help businesses reduce application development timeframes and more easily tailor and integrate third-party software-as-a-service apps into their business, allowing them to react better to customer demand."
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