Given those realities, enterprises need more attentive and adaptive approaches to security. We see Hybrid Cloud as an important part of the solution. Hybrid Cloud enables enterprises to leverage public cloud services while maintaining the 4 trust of their customers and ensuring consistent enforcement of security policies and compliance with regulations.
At EMC, we strongly believe in the potential that Hybrid Cloud presents. We are strengthening our portfolio and leveraging on the combined expertise of the EMC Federation with Pivotal, RSA, VMWare and EMC in order to meet the strong demand for Hybrid Cloud capabilities among our current and potential customers.
If you are a largely private banking organisation, how does your customers' behaviour affect the type of cloud models that work best for your company?
The banking industry has undergone massive transformation in the last few years. Among other changes, their customers are far more inclined to social and mobile banking. While it does cut overheads for banks, speed and availability at all times becomes necessary. At the same time, keeping up with regulatory demands is essential given the nature of the industry. Through multi-channel banking, consumers are also creating more unstructured data that needs to be channelized, and more importantly, protected.
We believe that in keeping with the specific requirements of retail banking, a combination of Hybrid Cloud environment with solid IT infrastructure that promises speed, security and availability, works best.
Who is responsible for securing the end customers' data in an increasingly online marketplace and increasing vulnerability?
Data security is everyone's responsibility - from an end user for whom, being aware of every click across his many devices is necessary, to businesses who must make data security an essential part of their IT strategy.
To use the example of a marketplace as you mentioned, if a retailer decides to move to e-commerce, their business plan must include the full spectrum of data security - both for their business and for their consumers. Watertight data security is combination of thoughtful strategizing and IT execution done right. We must understand their every transition - from a brick and mortar shop to e-commerce, and from legacy systems to cloud - comes with its own set of restrictions and opens up vulnerabilities. The only solution is better preparedness.
How does Personal Data Protection Act impact IT decision in businesses? Which verticals it impacts and how can family run businesses in Malaysia with little to no IT expertise ensure they are on the right side of the law?
The Malaysian Personal Data Protection (PDPA) 2010 is quite relevant in the context of cloud, especially when the service involves processing personal data of Malaysian end users. The premise of PDPA is based on the location of personal data. However as a global concept, there are no borders in a cloud environment. For instance, in a cloud-based email service, an individual's data can be stored anywhere in the world. It depends on the location of the server where capacity is available.
Although a safe cloud environment typically should not pose challenge to data security, being on the right side of the law is necessary. Cloud services providers need to be equipped with stronger guidelines that outline how the parameters of PDPA need to be employed, especially in cases of cross-border transfer of data.
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