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Singapore cloud spend set to grow

Anuradha Shukla | Feb. 12, 2014
Microsoft survey predicts spend on public cloud services to reach US$919 million in 2017.

Spending on Public Cloud Services in Singapore is predicted to grow from US$411million in 2013 to US$ 919 million in 2017, according to an IDC study.

Although cloud adoption is increasing amongst some businesses, other decision makers are not sure how to address their concerns.

Microsoft Singapore surveyed 2,017 Microsoft partners in 11 countries across Asia Pacific and 40 % of Singapore respondents frequently encounter decision makers who have relatively little understanding of cloud services.

Lack of privacy, security, maturity, absence of ownership and being less productive offline are the five misconceptions Singaporeans have about cloud.

"These myths prevent organizations from becoming more agile and from having a cost-effective way to improve productivity in a new world of work, where employees are demanding more flexibility, more mobility and who collaborate better with social tools," said Gerald Leo, business group lead, Microsoft Office Division, Microsoft Singapore.

cloud spend Sg

Gen-Y more knowledgeable

Findings of this survey also reveal that the majority of Singapore respondents agree that Gen-Y decision makers are more knowledgeable of the benefits of cloud than other business decision makers in general.

Microsoft Singapore recognises the need for spreading greater awareness of the benefits cloud services provide.

The company has increased its efforts to cut down barriers to cloud adoption that will lead more number of Singapore companies to become more agile and productive.

Microsoft is also working towards debunking all the myths held by Singaporean businesses and providing access to resources such as the Office 365 Trust Center website.

"Acknowledging the need to continue to be productive at all times, Microsoft's Office 365 was designed to address many of these concerns right from the beginning," said Gerald Leo, business group lead, Microsoft Office Division, Microsoft Singapore. "In contrast to other cloud solutions, Office 365 takes full advantage of the cloud while still enabling customers to be productive off-line in certain scenarios. It also enables new device and social scenarios and simplifies IT control and management."


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