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Silver Needle Hospitality Installs Anaplan Solution

Zafar Anjum | Dec. 10, 2013
Singapore-based hotel chain streamlines strategic, scenario planning processes

Asia-Pacific hotel chain Silver Needle Hospitality has installed Anaplan as its cloud-based and modeling platform, replacing a spreadsheet solution it had previously used for its strategic  and scenario planning activities.

An Anaplan press statement said the solution now "connects data from Silver needle's regional offices in Asia, Australia and 65 hotels within the Asia Pacific region."

It said the Singapore-based chain needed a tool to overcome geographical dispersion to collate and forecast specific drivers, financials and business indicators in a timely, accurate, and stable manner.

It further claimed the hotel chain had earlier been dissatisfied with the spreadsheet solution it was using then for this purpose, but with the cloud based solution, its needs had now been satisfactorily fulfilled.

"With Anaplan, we have streamlined our entire process, from our five year business strategic plan to annual plans in less than four weeks," said the statement as it quoted Silver Needle Hospitality vice president for information services Sudhir Abdul Rahman.

The Singapore-based Silver Needle Hospitality chain manages over 4000 keys in over 65 hotels within the Asia-Pacific which are mid to upscale.

Based in San Francisco, Anaplan is a privately-held cloud solutions provider.


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