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Q&A: A case for Managed Cloud Services

Zafar Anjum | Sept. 23, 2013
There has been tremendous demand in private cloud in Asia, especially in China. Managed cloud services offer businesses a variety of technology solutions and reliable cloud services without the hassle of making a significant upfront capital investment, says Bronwyn Hastings, senior vice president, Ecosystem and Channels, SAP Asia Pacific Japan.

What is a Managed Cloud? Why is it important for businesses in Asia?

Managed Cloud is a term to represent a combination of cloud-based technology offerings and managed services under a single end-to-end solution. SAP offers its customers flexible deployment options. One of these options is managed cloud services which is available both directly from us and from our valued partners. These services simply provide all the benefits of SAP technology solutions delivered as a service, with zero infrastructure required.

To reinforce our commitment to our partners, we enable them to make this available to their customers on a subscription basis. This partner-led subscription offering includes the licences for SAP solutions, delivery on the partner's private cloud infrastructure, and full support and management of the applications by the partner. Our partners then create new offerings, tailored to customer needs, including complete management and support of the customer's SAP environment.

Applications delivered via the cloud are designed to be an operating expenses turnkey subscription, with a quicker ROI and lower total cost of ownership. This allows organisations to shift their IT budget towards innovation, and cut spending on system maintenance to keep the lights on.

Importance for businesses in Asia

There has been tremendous demand in private cloud in Asia, especially in China. The managed cloud services offer businesses a variety of technology solutions and reliable cloud services without the hassle of making a significant upfront capital investment. This helps companies minimise balance sheet impact and conserve cash for investing in higher value added projects and activities.

On the other hand, as CIOs in Asia are looking to claim more influential roles in their organisations and focus on innovative business capabilities as opposed to maintaining production systems. In addition, business executives expect a fast implementation process in this competitive global economy. With SAP's managed cloud offerings, CIOs and businesses in Asia can enjoy the benefits of SAP technology solutions with their cloud service providers. The deployment process is quick and CIOs can focus on creating innovative business capabilities without worrying about the regular IT operation.

How is SAP tapping into the market in this region? How do you find relevance in a fast changing technology landscape?

We are expanding our partner-led channels to increase our market coverage and customer touch points and to scale adoption of the SAP portfolio across all segments. We encourage our partners to specialise by industry, geography and line of business and then help them to own that market through specialised reselling partnerships. Our partners are able to offer added value by building their own solutions based on their unique expertise on top of our platforms. According to IDC, SAP partners in Asia Pacific and Japan will earn US$48 billion in the next five years from SAP analytics and big data solutions.

 

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