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Q&A: A case for Managed Cloud Services

Zafar Anjum | Sept. 23, 2013
There has been tremendous demand in private cloud in Asia, especially in China. Managed cloud services offer businesses a variety of technology solutions and reliable cloud services without the hassle of making a significant upfront capital investment, says Bronwyn Hastings, senior vice president, Ecosystem and Channels, SAP Asia Pacific Japan.

Bronwyn Hastings

Bronwyn Hastings, senior vice president, Ecosystem and Channels, SAP Asia Pacific Japan.

There has been tremendous demand in private cloud in Asia, especially in China. Managed cloud services offer businesses a variety of technology solutions and reliable cloud services without the hassle of making a significant upfront capital investment, says Bronwyn Hastings, senior vice president, Ecosystem and Channels, SAP Asia Pacific Japan.

In markets like Singapore, there is a labour crunch. In other countries in the region, the case might be otherwise. How do you see the need for managed services fluctuating in the region across countries?

Demand for IT services has been increasing with the cloud, mobile, big data and social boom. However, according to IDC, the IT industry is experiencing a talent shortage, and the Asia-Pacific region is being hit particularly hard. It is the number one challenge for the majority of technology enterprises in the region. It is not only about the number of IT staff, but whether they have the skillsets to excel in the fast-changing technology landscape.

Different companies have different strategies to manage their businesses with limited talent resources. Cloud has become a very popular option. Rather than spending limited budget to keep the lights on, having the IT services managed by trusted and reputable experts allow businesses to keep their focus squarely on what matters: serving their customers and managing their own core business,

SAP's managed cloud offerings offer virtual private cloud management with round-the-clock reliability in enterprise-grade data centres from SAP and our partners. Partners can also create value with their own IP in all our innovation areas because we have opened up our platforms and are creating game-changing technology partnerships.

Do you see any difference in the demand for managed services between large enterprises and SMEs?

Gartner predicts that IT outsourcing in emerging Asia Pacific markets will grow more than 13 percent this year and next. With social, mobile and cloud technologies driving IT demand, businesses are being forced to forgo their traditional legacy systems and transform with advanced technology to stay on top of market trends and customer behaviour.

We do not share the breakdown of the customer demand from large enterprises and SMEs. However, we see demand vary by industry. For instance, a SME who runs e-commerce business may require advanced analytics solutions to track the inbound and outbound traffic and enable the creation of business value. They also require reliable hosting partner and secured payment provider for seamless operation. Companies in different industries-regardless of size-have unique demands for managed services.

As SMEs account for a very large proportion of businesses in Asia, they are important to SAP's long-term growth strategy and goal of doubling our addressable market and reaching one billion people by 2015. SAP solutions for SMEs meet global and local business requirements in more than 80 countries and are available in more than 30 languages. SAP and partners support customers on a local level with round-the-clock service and seven global support centres. More than 80 percent of our customers are SMEs and the majority of them are coming through partners and other channels.

 

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