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Oracle's Hurd to spell out new 'customer experience' product strategy

Chris Kanaracus | June 26, 2012
Oracle is planning to build on its acquisitions of companies such as ATG, Fatwire and RightNow with a new product strategy centered around "customer experience management," as co-president Mark Hurd will explain on Monday during an event in New York.

Hurd plans to paint a picture of Oracle's strategy that speaks to a variety of business roles, according to Lye.

"The idea is for Mark to explain the business challenges and the conversations he has had with CEOs and CMOs, as well as the IT challenges he sees with CIOs, and talk about how those kinds of conversations led us to this strategy," Lye said.


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