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Oracle's cloud strategy sounds great. For 2012

Matt Weinberger | Oct. 1, 2014
The message, we hear over and over, is that Oracle is all-in on the cloud, acting as a trusted partner to bring enterprise workloads quickly and securely to the cloud. Which is really cool for Oracle and would make a huge difference if it were still, say, 2012.

Meanwhile, Oracle is out here doing things it can't quite adequately explain to an audience who are already doing the new stuff, or watching their colleagues reap the benefits and looking for a solid game plan from a vendor they've invested so much with already. If anything Oracle said this week is news to a CIO, they're probably behind the curve already.

From a user perspective, Oracle's claims that people don't want services from multiple cloud providers is nonsense, given that even of the firms that the company holds up as great examples of model customers -- GE, Intel, Proctor and Gamble -- are well known as voracious consumers of cloud services from multiple vendors.

Look only at Toyota's adoption of Box for content management to understand why it's so critical that users have the things they want. Whereas Oracle is selling to IT shops who seem to want to very much dictate the stack to their users.

There is some hope: Hurd mentioned a forthcoming announcement, too big to fit into the OpenWorld schedule, of a mobile framework to build better enterprise mobile apps. The company would still be a late mover, but it would be a step in the right direction.

In short, Oracle wants CIOs and users alike to have one choice: Oracle. And while their infrastructure and database offerings probably aren't going anywhere any time soon, Oracle's SaaS businesses are going to have a hard time adjusting to the world of consumerized IT that's already here in 2014.

 

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