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Oracle Cloud SVP Shawn Price says “suites win” in cloud computing war with AWS and Microsoft Azure

Scott Carey | Feb. 5, 2016
Oracle's SVP for cloud lays out his strategy for dominating the lucrative cloud computing market

Senior Vice President of cloud at Oracle Shawn Price thinks that competing cloud computing vendors are too fragmented for businesses and that "suites win" when it comes to Oracle's strategy.

Shawn Price told Computerworld UK at the Oracle Digital Transformation Summit in London this week: "What does AWS do? Developer productivity but not [private] cloud. Are they a viable, great competitor? Sure. Azure? Very similar. But what about the point applications, where are they. Our strategy is to make sure that we hit the demand curve for the constituents exactly where they want and exactly how they want to consume. Suites win. Consuming the way you want. Remove the friction."

Price used the example of the fast-growing mobile and online payments startup Stripe opting for Oracle cloud services. "What they needed was one platform to scale, and they were anticipating great complexity. They're going to go into 200 markets across 16 currencies and they wanted to go live quickly and it's showing in their results. They've gone from a $25 million valued company in 2009 to raising $250m capital at a $5 billion market valuation. These are the catalysts that are driving adoption."

Reimagining the cloud?

Oracle is working hard to prove that it is a big player in the cloud computing market. A raft of disparaging comments about cloud computing from Oracle founder Larry Ellison opened the vendor up to accusations of being behind the curve when it comes to cloud.

Price, for one, is tired of that view: "People said you were late to the cloud. If you defined us in an old world, version one, one application best of breed then yeah, I could argue that maybe we were, but we've written seventy million lines of code, we started ERP seven years ago. We're not late, we've completely reimagined what the cloud means, particularly around mission critical. This is a business at scale. Mark [Hurd, Oracle CEO] said it's not inconceivable that in a very near quarter we will book over $1 billion in one quarter."

Price sees Oracle's suite of products as its competitive advantage. He explains: "If you look at it as data as a service, six hundred SaaS apps, forty plus platform offerings, all clustered around infrastructure, with portability between on-premise and the world, and an openness, I think you've got a completely different palette than any other company."

Platform as a service

Oracle announced that it was extending its UK data centre capability in Slough to include platform as a service (PaaS) alongside software as a service (SaaS) and infrastructure as a service (IaaS).

This matches up with Price's comments around a linked up cloud strategy: "What [our customers] told us economically was that we have to take the cost out of our physical infrastructure of how we run our applications, and we committed to move 95 percent of those applications to the cloud. So we moved almost forty services: database, middleware, security, big data, analytics all to the cloud as a service."

 

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