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Oracle builds on BlueKai acquisition with Data Cloud

Chris Kanaracus | July 23, 2014
Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach customers and prospects across multiple channels.

Oracle's approach also provides much more accurate targeting. Rather than providing lists of prospects who might be generally interested in electronics or vacations, users can find people who are not only interested in those products, but actively shopping for them, Miranda said.


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