New Relic Insights is also slightly different than Web analytic software, such as Adobe Omniture. "The previous generation of Web analytic tools have been focused on websites, and concentrate more on the content of the page rather than the application function," Cirne said.
"A software company like Uber wants to know how many people are booking cabs, not which Web page people are visiting," Cirne said. "Those previous generation Web analytic applications were all about increasing traffic, not understanding what your customers are doing with your software."
New Relic is not alone in expanding its IT operations data for additional uses. Machine data search engine provider Splunk recently augmented its software to provide information for business analysts as well.
Splunk also partnered with business intelligence software provider Tableau software to allow its customers to pair Splunk data with other sources of data in the organization, for additional insights.
New Relic has an advantage over Splunk, as well as similar competitors, in that New Relic offers a pure cloud service, rather than software that has to be installed on premises, Cirne argued.
"New Relic has a massive cluster that all its customers benefit from. So when a customer runs a query, it runs across all of those servers," Cirne said. "If you're a single tenant, it would be incredibly expensive to get to that speed."
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