"We need to move faster because we want to globalise," he explained. "That means leveraging our data centres, leveraging our distribution, leveraging everything we've got to accelerate the strategy.
"I will not dictate to NetSuite they have to do this or they have to do that, but I will encourage them to leverage all of the technology we have, and bring it to market as tightly integrated as we possibly can."
Hurd was keen to emphasise continuity and growth for NetSuite amid the big changes and to alleviate fears that it would be swallowed by the Oracle behemoth. He promised guidelines rather than red lines on the future direction of the company, to ensure that segmentations and policies aren't so precise that they inhibit innovation.
"I view that we will maintain these two products forever," he promised. "I'm here today to tell you I believe NetSuite's best days are ahead of it not behind it."
In the immediate future, Hurd has set his sights on ERP rival SAP. He slammed the German software giant's investment in the S/4 HANA enterprise resource management suite.
"They focused on rewriting a database and didn't decide to rewrite their core app," he said. "This is a huge mistake, in my opinion.
"I would love to help NetSuite. I would love to take them out. We will do everything in our power short of illegal to help you take market share from them."
"We just think they're betting on the wrong strategy," McGeever agreed. "They're betting a database strategy. We're betting on the cloud."
Next for NetSuite
McGeever took Hurd's place on the stage to elaborate on the details. The business unit will quickly launch into 13 new countries, and the company's data centres will more than double, starting with a fourth in Chicago and then a fifth in Germany before adding further ones in Asia. They will also be adding new development centres, immediately leveraging four of Oracle's.
The plans will take advantage of Oracle's expertise and infrastructure, the developers that they have, their local understandings and partner relationships.
"We're going to hire more people in 2018 than we had total employees in 2012," said McGeever. "We are growing and we are growing fast."
NetSuite will maintain its focus on SMEs but offer customers the opportunity to upgrade to Oracle. An option to mix and match the two will be available if required.
The company has also added two new products to its portfolio: SuitePeople, an integrated and flexible human resources system, and SuiteSuccess, a unified industry programme designed to take companies to the cloud in 100 days or fewer. McGeever calls the process "the stairway to heaven, unlike some of our competition who put you on the highway to hell."
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