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Naturale Labs improves its operational efficiency with NetSuite

Nurdianah Md Nur | July 15, 2015
The company moves its mission-critical business processes to the cloud to gain efficiency and visibility across its business.

Naturale Labs – maker and distributor of Beach Hut sunblock line – recently implemented NetSuite's integrated cloud business management solution in its offices in Manila and Indonesia to drive efficiency and visibility across its business.

Before implementing NetSuite, Naturale Labs was relying on manual processes with Excel spreadsheets, email and paper reports. But as the business grew and complexity increased, the company faced process delays and limited visibility because of its manual, time-consuming and potentially error-prone mix of systems. The lack of a single unified source of real-time data to inform business decisions also limited Naturale Labs' profitability and growth.

To counter this problem, Naturale Lab decided in February 2015 to run its mission-critical business processes in NetSuite's cloud. These processes include financials, sales reporting, order and inventory management, distribution and purchasing from suppliers and manufacturers. The company also relied on NetSuite to manage distribution to retailers that offer Beach Hut products in more than 3,000 supermarkets, convenience stores and other retail locations in the Philippines.

"NetSuite has provided us with transparency into our inventory and sales," said Dennis Balajadia, President and Founder of DEG. "We can now easily run reports on sales and automate large numbers of transactions on a daily basis. We've also eliminated a great deal of manual work, allowing us to focus more time and resources on growing the business in the Philippines and internationally."


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