EMCs strategy is that we are able to offer both; the federation or the hybrid capabilities. This is one of the key differentiators of EMCs cloud strategy.
What are the dangers of the vendor lock-in scenario and why is it not a good idea to stick to one vendor? Wouldnt this be a sensible approach as having just one vendor would simplify IT integration?
Over the last decade, IT has shown that there is value moving to open systems and open standards. This has been the trend for the past few years. At the same time, people are looking for solutions and they simply want things to work. Sometimes a single vendor offers an attractive solution. But we would argue that it is best on a virtual cloud model that is built on industry standard solutions that have open capabilities with them. This is almost always the right answer for customers of IT to pursue.
A vendor lock-in scenario does not make sustainable sense for the customer and therefore represents a tenuous business strategy. It may be beneficial for the organisation enforcing the vendor lock-in in the short-term, as the customer does not have choices, but the technology industry has proven that choices always emerge over time.
What do you see as the current common myths and realities of corporate cloud computing and which are the most dangerous misconceptions?
I believe the most common myth is the audiences understanding of public cloud, private cloud, and hybrid cloud. There is a lot of confusion over what each of these represent. Customers truly desire a private cloud that is as secure and private and managed as todays data centre might be, but yet still have the same efficiencies and economics of a public cloud model.
As customers begin to understand the various types of cloud models, it substantially changes their view and willingness to move towards cloud computing. It establishes the ability for them to properly discern the right places for a public and or private offering in their own internal IT operation.
What is the very different path to monetising cloud computing favoured by telecom service providers and others, and why is it so very different?
Telecommunications service providers have recently started moving effectively into the space of cloud offerings. The VCE Coalition recently announced partners like SingTel, Orange, Terremark, and others in the industry with many just coming to the marketplace now.
Their strategy is to monetise their cloud offerings based on their network offerings in order to offer a richer set of services such as IaaS, or platform, or SaaS models. But its still early, and EMC sees them as critical partners for us moving forward, given their geographic strength, network strength, and operational capabilities.
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