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Mobile first, cloud first: Nadella's new mantra

Mark Hachman | Feb. 5, 2014
In his first public comments since being named chief executive Tuesday morning, Microsoft chief executive Satya Nadella promised a "mobile first, cloud first" strategy that will carry over the "devices and services" strategy of outgoing chief executive Steve Ballmer.

Although Nadella emphasized Microsoft's traditional strengths in software, he said nothing about divesting the company of products like the Xbox and Nokia: "Devices are where those experiences come together," he said.

As for the PC? The PC ecosystem is "one of the broadest, most open ecosystems there ever was," Nadella said.

Still, Nadella left the room with several questions unanswered—and he didn't take any from the audience, period. Many of those issues, such as the evolution of Windows, Windows Phone, and the ecosystem that ties them together may have to wait while Nadella ramps up on the less-familiar parts of the business. But Nadella didn't even mention Bill Gates, who stepped down from his role of chairman apparently to mentor Nadella through the transition period. 

In all, Nadella successfully projected the image of an enthusiastic, engaged executive—but one who won't change the world overnight.


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