SAP's aim is to convince customers using Oracle's database and other products underneath the Business Suite that HANA provides a less complicated solution that is high on power. It has pushed a free online course for users to get a taste of the database platform, to begin in June.
SAP announced that an estimated 800 customers were using HANA by the end of last year - a considerable minority of SAP's total ERP customer base.
SAP's flagship Sapphire conference in Orlando on 3 June will be a chance for the vendor to answer the questions surrounding SAP's path following the high-profile executive departures, reorganizations and shock lay-off announcement.
Christian Rodatus, SAP's senior vice president and Analytics general manager said: "SAP welcomes the findings of the UKI SAP user group and continuously listens to our customers.
"Our own research also highlights that organisations still have a huge opportunity to drive greater value from the data that resides across their businesses. The UKI User Group's findings that increasing numbers of customers are turning to analytics solutions from SAP to address this need is extremely positive and is indicative of our leadership in this market, as Gartner recently highlighted. SAP also recognises that we need to continually provide customers insight into our innovation strategy, vision and provide training. Additionally, the SAP HANA Academy, OpenSAP.com MOOC trainings are just some of the many tools for developers, partners and customers to get started and learn SAPHANA."
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