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Microsoft's Azure advances may not be enough to catch Amazon Web Services

Tim Greene | April 17, 2013
Microsoft is adding to its Azure cloud service offerings and lowering prices in order to attract customers who may already have chosen another service provider, experts say, but it might not be enough.

Microsoft's best bet is to lure customers that have already bought their own Windows Server and Systems Center platforms and who want to extend their use into the cloud. To them, Microsoft could make the argument that an all-Microsoft hybrid cloud has functional advantages, Anderson says.

The new offerings and price changes will make Azure more attractive to certain corporate customers, but not so much that they'd jump immediately from other cloud services. "You could make the argument that if they had cloud services elsewhere there may be an attraction for Azure," Gillen says. "I don't think they're going to drop and drag everything to Azure next week."

Kristen Kinan, the liaison between SUSE and Microsoft for their partnership, says the new offerings make Azure more attractive to businesses that use both Linux and Windows and are seeking to entrust some of their resources to a cloud service provider. "A benefit is they can get multiple platform services from one provider," she says. "It's not just Windows anymore."


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