Photo - (From left) Yongvanich, Regional Managing Director, Rhipe South-East Asia; Faycal Bouchlaghem, Executive Vice-President Global Cloud, Crayon Software Experts; Tay Boon Tiang, Managing Director, Ingram Micro Malaysia Sdn Bhd; K. Raman, Managing Director, Microsoft Malaysia; César Cernuda, President, Microsoft Asia Pacific; Azizah Ali, General Manager, Small and Midmarket Solutions and Partners (SMS&P), Microsoft Malaysia; Massimo Migliuolo, Chief Executive Officer, VADS Berhad; Shanti Jusnita Johari, Head of Enterprise Solutions, Maxis Berhad; Jeffrey Khow, Sales Director, Shinjiru Technology Sdn Bhd; and Raphael Erb, Vice President, Asia Pacific, SoftwareOne.
Productivity and cloud solutions company Microsoft Malaysia's Cloud Solution Provider (CSP) programme has received another boost with the signing of seven new partners.
During Microsoft Malaysia's Channel Partner Conference (CPC), held at the Sunway Convention Centre, the seven new partners were announced as:
- Shinjiru Technology
- Crayon Software Experts Malaysia
- Ingram Micro Malaysia
- Rhipe Malaysia
Microsoft Asia-Pacific president César Cernuda said that as CSP partners, these companies will be able to directly manage the entire Microsoft Cloud customer lifecycle, using dedicated in-product tools to directly provision, manage and support their customer subscriptions.
"It is stunning how fast customers are moving to cloud and how quickly partners are adapting to meet their demands," said Cernuda.
"We hear time and time again that running your own business with cloud solutions helps you sell better and provide better services to your customers," he said. "Putting partners first in our go-to-market strategy has always been key to our joint success, and it will continue to be a priority as part of our commitment to our partners and customers, to transform businesses around the world."
Cernuda said that CSP allowed Microsoft partners to retain full control over customers when selling the Microsoft's cloud-based offerings. For the first time, solution providers have the option to sell one or more CSP-eligible offerings, as well as their own services, on a single monthly bill to customers.
Under the CSP programme, there are two models available for vendors to provide Microsoft solutions to customers:
1-Tier for strategic partners who interact directly with customers, and are able to bill and provide support accordingly. These are partners who will deal directly with Microsoft.
2-Tier is for partners who will be working with resellers with easy-to-customize cloud services from Microsoft by leveraging a Cloud distribution partner's billing, support, and value-added services.
Microsoft to date has launched the program in 65 markets around the world, with an aim to enable a total of 134 markets globally.
K. Raman, managing director, Microsoft Malaysia said that the Microsoft CSP program was a powerful model that opened up new opportunities for partners.
"The expanded CSP programme is part of Microsoft's increasingly efforts to make the transition to the cloud more seamless for businesses, and allow partners to continue to build and grow profitable cloud services businesses based on Microsoft Cloud technology," said Raman.
"The biggest value in CSP is that partners can create their own services and sell as a single solution and we hope to enable our partner network to future-proof their technology investments by having access to the latest solution offerings from Microsoft," he said.
"" Our seven CSP partners will begin by provisioning Office 365 services to customers, with roadmaps to offer EMS, Azure and CRM Online at a later stage," said Raman.
He said that according to IDC, 86 percent of business customers buy their IT solutions through channel partners - 80 percent do so for cloud products and services specifically. With IT spending going through a period of transition - 55 percent was spent on cloud and managed services versus traditional IT (45 percent) - it is well in line with IDC's prediction that 70 percent of CIOs will shift to a 'cloud first' strategy by 2016.
"For the millions of Microsoft customers in Malaysia and around the world who need help to transition their business to the cloud, channel partners are often their unsung heroes," added Raman.
"With so many technology choices to consider, partners bring relevant business solutions to life for customers, and in many ways they make those solutions better," he said. "What hasn't changed is that Microsoft knows that partners are the best way to bring this reinvention to customers, and we will continue to take steps to make it more valuable, less expensive and easier for local partners to do business. Together we have a unique opportunity to help customers embrace the mobile-first, cloud-first world with a differentiated vision for the future."
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