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Microsoft seeks help in pushing cloud tech

Sharon Gaudin | July 17, 2014
Looks to partners to help convince enterprises to switch from Microsoft software to its cloud services.

"I believe Microsoft is a strong number three behind Amazon and Google in the cloud market," Rebello said. "Amazon is clearly the dominant player and has the dominant market share, but in some markets - especially the large enterprise market - Microsoft is trying to leverage its strong relationships with IT and its extensive cloud offerings. Anecdotal information indicates that they are succeeding with some key clients."

If this works for Microsoft, it also could be a boon for enterprises that have a long history with Microsoft.

"As partners look to take enterprises using legacy Microsoft solutions to the cloud, it creates a level of confidence in enterprise IT minds that there is a long-term solution for them," said Rebello. "This makes Microsoft's solutions attractive or at least part of the many options that IT will consider."

But Microsoft can't be successful without help from its partners, Rebello said. "Without a strong ecosystem of partners, Microsoft will not be a major player in this space."


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