ASOS will help Microsoft decide which start-ups are selected for the next cohort, before going on to provide mentoring to those companies that want it.
"They [ASOS] have an interest in how you take the buying experience and make that come alive in ways that technology and innovation can provide," said Krishnan.
"Retail is a space that is big in London and ripe for disruption," he added, pointing out that Microsoft has retail as a focus itself.
Anand also revealed that the next cohort of start-ups will have access to a new pool of capital, known as the "JVM Technology Fund", which has been set up by Jenson Solutions and Ventures in Motion.
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