"It's about getting companies 'dancing' with partners and helping them to scale up. So far, 25 of the group are already 'fast mover companies'," he said. "For example, one of the companies used to take a year to reach a certain level in a new market. This had been shortened by half to about six months. Another company is now exporting 90 percent of its offerings."
"In the end, MDEC is helping to remove the variables but that it is in the companies' hands to take full advantage of the opportunities for rapid expansion," said Norhizam, adding that the agency would still complement GAIN with traditional strategies such as hosting events in immersion markets.
"MDEC does not set deadlines but encourage the companies to move through the ICE (Immerse Connect 'Excelerate') path. This, coupled with the incentives connected to MSC status, will help the 150 companies placed on the [GAIN] programme. GAIN connects the dots."
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