Image (MDEC) - MDEC's 2016 Immersion markets map
National ICT agency Malaysia Digital Economy Corporation, MDEC, is helping Malaysian companies rapidly expand with a programme, which is currently targeting six key economies in the Asean region.
Speaking to media recently, MDEC's vice president of Infotech Industry Development, Norhizam Abdul Kadir said that IDC [Asean ICT Market Landscape study] expected the fast -growing Asean ICT market to continue its rapid growth from the current worth of US$42 billion to US$48 billion by 2018.
"Globalisation is an important pillar in Malaysia's digital transformation initiative: as well as encouraging companies to use Malaysia as a base to build their Asean expansion, we need to provide a platform to help Malaysian MSC Malaysia status companies expand effectively," said Norhizam.
He said the six economies targeted are Cambodia, Indonesia, Myanmar, Philippines, Thailand and Vietnam. Meanwhile, Singapore was "a different case and requires a different approach" and therefore not part of the current announcement.
"Companies have to go regional as Malaysian market may be saturated for some companies. We are also in an era of rapid expansion - the micro-MNC era - where many ICT companies can accelerate their growth to MNC proportions with the power of the internet," Norhizam said.
"While 'traditional ICT companies' may expand more slowly but MDEC's interventions can help speed up the process," he said.
"Some 150 of about 4000 MSC status companies have been selected for the platform called GAIN [Global Acceleration and innovation Network] launched in January of this year," he said. "The GAIN programme will help remove as many variables as possible and align the companies to relevant opportunities in each market."
Dancing with GAIN
Norhizam said MDEC's GAIN platform kickstarts a courting process - a dating service where matches are selected and the partners given the "space to dance with prospective partners."
Photo (From left) Victor Phang, CEO of iTalent Management; Chuah Wan Pin, CEO of Infopro Solutions; Handojo Sutjipto, President Director of Anabatic Technology; Norhizam Abdul Kadir, Vice President of Infotech Industry Development, MDEC; Vijay Sundararaman, Country Manager of IDC Malaysia; and Joshua Sew, CEO of Jocom MShopping.
IDC Malaysia's country manager Vijay Sundararaman said that IDC is helping to identify partners and market opportunities. "We have presence in all the Asean markets mentioned. We are trying to help companies scale up and address opportunities in each market. The traditional approach of using events and other 'brick and mortar' strategies to penetrate markets belonged to the 1980s and 1990s and needed to be complemented by the courting approach."
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