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Martin & Co improves data collection from franchisees with new cloud software

Anh Nguyen | Sept. 10, 2014
Replaced on-premise software with cloud software from Jupix across 193 offices.

Martin & Co, one of the UK's largest property franchises, has completed the rollout of a cloud-based letting and estate agency operating software from Jupix to its nearly 200 offices.

The property group began rolling out the new IT software across its network of 193 group-owned and franchise offices in 2012. Ian Wilson, Martin & Co CEO, said today that the rollout has completed "successfully".

"The new platform enhances our capability to collect data from our franchisees and deliver more effective e-marketing initiatives, such as the group's weekly e-newsletter, which is distributed to over 36,000 current and potential landlord clients," Wilson said in the group's interim results today.

In other IT initiatives, Martin & Co launched an online estate agency service at the start of the month, which it said makes it stand out as the only single brand operator offering sellers a choice between using the traditional, commision-based high street estate agency service, and an upfront flat-fee online agency service.

The online estate agency service allows sellers to act as their own agent for £499. While private sellers are unable to advertise their properties on portals such as Rightmove and Zoopla, by using Martin & Co's service, they will be able to advertise on these sites, as well as on the Martin & Co website. The company can also help with the initial stages of a house sale, such as the valuation.

Martin & Co reported a 16 percent increase in revenue from last year to £2.3 million, but operating profit fell to £0.77 million from £0.83 million in the first half of 2013. It attributed the fall to investment in the group and franchisee network

 

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