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Majority would rather lose a device than the content stored in it: survey

Zafirah Salim | April 3, 2014
According to a survey conducted in Asia Pacific by Microsoft, 67 percent of consumers would rather lose their device than the content stored in it.

One drive

Smartphones are precious to us, but apparently not as precious as the photos and other personal data stored in our phones. According to a recent online survey conducted in Asia Pacific by Microsoft, 67 per cent of consumers would rather lose their device than the content stored on it.

Polled among 481 respondents in four Asia Pacific markets, the survey aimed to find out how acquainted consumers are with cloud storage and how often they are using it.

When it comes to accessing important files, 78 per cent of the polled respondents said that they access their files in the cloud on their mobile devices; and 87 per cent of them felt that it’s important to use a cloud service which works with all the devices they own today.

Microsoft wants to tap into this customer need, and the software vendor has launched OneDrive, a free personal cloud storage service.

Formerly known as SkyDrive, it offers users up to 7GB of complimentary storage, allowing them to store photos, videos and documents in one place which are then easily accessible across multiple devices. It is currently available on the latest versions of Windows, Windows Phone, Mac OS X, iOS, Android and Xbox.

Some are hesitant

However, many are still hesitating to jump on the cloud bandwagon because they wonder if it’s the safest place for them to store their personal and critical data – their main worry is the privacy and security of their stored data. Additionally, 78 per cent of the respondents strongly detested the idea of losing any of these data as it will cause them distress. This rises to 86 per cent with users’ loss of personal photos.

Jonathan Wong, Apps and Services Lead at Microsoft Asia said, “In the past, people did not store their money in banks but rather trusted the security of a safe in their closets or a tin buried somewhere. This is akin to cloud services becoming a mainstream service among consumers in recent years while the concept of cloud computing has been around since the 1950s.”

Today, we are actively creating, storing and sharing precious digital content across our notebooks, tablets and smartphones. We encourage consumers in Singapore to bank on OneDrive to harness its security and privacy features as well as the ability to offer seamless accessibility of information across a variety of devices, making it the one place for everything in their lives,” he continued.  


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