The cloud will allow CIOs to challenge the status quo of the business they work in and control the disruption that is happening across industries, says Glenn Gore, head of technology, Amazon Web Services (AWS), Asia Pacific.
"When you move to the cloud and you are reinventing and transforming, it is a wonderful opportunity to challenge the status quo and actually ask, 'why do we do it this way'?
"Just because you have been doing it for the last decade, does not mean you have to do it in the next decade," says Gore, who delivered this message to more than 2000 customers and partners at the 2016 AWS Summit in Auckland.
"As a CIO, it is really important as you look to move and transform the IT organisation [that] you control the disruption," he states.
"The cloud platform really empowers you to drive that change and have a big impact on the businesses you are working in.
"Often with organisations, processes, rules and standards have been built up over many decades," he points out.
Startups do not have this technical debt to carry forward, he states. "They can start with a clean sheet of paper. Enterprises forget it is actually within their power to do the same thing in their own organisation.''
It is in the cloud though, where he sees the potential for CIOs to create opportunities for their organisations.
"The cloud is not slowing down. We have been seeing 64 per cent year on year growth," declares Gore. "Cloud is really the new normal.''
Tim Dacombe-Bird, regional sales director, AWS, told the conference: "We have accelerated the pace of adoption, there are now tens of thousands of customers across Australia and New Zealand."
AWS customers come from every market and every size, he says. "Pretty much every conceivable workload is being uploaded to AWS."
Gore, meanwhile, notes AWS is one of the fastest growing companies, hitting $10 billion worth of revenue "in a disruptive market".
"We have over one million active customers per month, with AWS having 10 times the compute capacity in use of 14 other cloud providers combined, says Gore .
"There is no compression algorithm for experience this type of scale brings learnings.''
He points out the cloud drive innovation across any industry, from health to airlines.
He cites Bristol-Myers Squibb that achieved 98 per cent reduction in time for clinic trials, while Qantas reduced flight planning from four months to four hours.
Gore invited some of AWS customers to talk about their organisations' shift to the public cloud.
First on stage was Robert Raines, ERP architect at the New Zealand Defence Force.
Sign up for CIO Asia eNewsletters.